VSBA, in association with Steven Song Design Lab, has been asked to design a new hotel at the edge of a bustling entertainment and commercial neighborhood in Seoul, Korea. It features a range of uses, including retail, and it incorporates large-scale LED graphics at both the top and base of the building to connect with both pedestrians and the whole city.
For more information, check out the hotel’s project page:
http://www.vsba.com/projects/hotel-in-seoul-korea/